Friday, March 9, 2007

GM (General Motors): What Words are Synonymous with Ressurection?

Reliability, Performance, Design and Value. These are the 4 pillars that the entire auto industry is built upon. It's product centric. It has nothing to do with clever marketing (remember the 48 hour test drive), or amazing deals (remember the Employee Discount F'up?) or even America in general. It's about making beautiful to look at, innovative, fun to drive cars.

GMC's new product is amazing. From the revitilization of Cadillac and Saturn to the exciting new concepts from Chevy... I can't wait for this American company to remind the world where cars we're born. Let's take a look at the line up.




Saturn/Opel/Vauxhall: Awesome new set of cars and SUVs. It's amazing how they have executed a complete line change within 2 years.


Cadillac: Won't become the standard of the world again but it sure as heck will be up there with the other big hitters.


Buick: Being reborn (much like Saturn and Cadillac) as we speak... New Enclave SUV is the start of a new generation of great Buicks.


Chevy: I love the new product coming out. HHR, Silverado (MotorTrend: Co-Truck of the Year), Avalance, Tahoe and new Malibu are SOLID. Concept cars (Camaro) on tour are gorgeous and intiial drawings of the new impala and monte carlo are stunners. Don't forget the Corvette (Best v8 in the world... 400HP and 28 MPG).


GMC: The Sierra was the MotorTrend Co-Truck of the Year, The Acadia, The awesomeness is here.

Pontiac/Holden: The real "Thunder From Down Under" Not that I've ever seen that show... or know of it... shut up! ALL OF YOU... SHUT! UP! *cry*

Hummer: The lone dark spot

Saab: Okaaay... two dark spots

With the quality gap between European and Japanese product quickly closing. What's going to make the difference? It's going to be the past. It's going to be the heritage that America's once great companies once had. Finally, we have cars that are worthy of that rich spirit and it's going to be the difference. I see GM back down in the 20's as new product begins to roll out but give it a few years, and I'm predicting that this stock see's it's glory days back at 60+. As always... we'll see. For now, we're seeing some pretty amazing product come off the lines.




Notes:
In Portfolio: Not just yet, waiting for sub-30 to get in.
Duration: In it for the long term baby, well, once I get in.
And then?: I'm going to buy a 2008 Camaro, a 2008 Cadillac CTS, or the new Saturn SUV *drool*

1 comment:

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