Tuesday, January 23, 2007

MOT (Motorola) : Hello Moto...?

Superior design, desirability and cutting edge technology have always defined Motorola and their phones and the result has always been an edge in the mobile phone market. However, even with all of that, and I can't believe I'm saying this, I don't think it's going to be enough to send Motorola back to the top.

The competition is going nowhere as well. Overall, the rest of the market (Samsung, Nokia, & Sanyo) has the same homogeneous look and feel that induces sterility in addition to my yawns.

What it all comes down to is that Motorola needs to have that one "IT" product that they had in the RAZR 2 years ago. The KRZR, PEBL, SLVR and the Q (Which one doesn't belong) have all failed to take it's place in the uber-desirable range. The stock has dropped to a 52 week low of $18.50 and has dropped 40% from its 52 week high of $26.30 and like my expectations for Brittany Spears, I just have a feeling that this isn't the bottom yet.

They have 2 new products come out soon in the MING and the RIZR. As with all Motorola phones with the exception of the Q (stands for Qausimoto), The MING is very attractive and features a touch screen with stylus which is something we haven't seen in the non-smart phone range. My only concern is that how useful will it really be. I dub this phone Diet Smart Phone. All the function, half the features... Not a winning combo. While the former looks promising, the RIZR is just a sliding KRZR/RAZR. I doubt the type of hinge in which the phone opens up will really make a difference.

So the CEO has already warned that Motorola has had a miserable Q4, 2006 so the two questions we should all have is how bad and how much lower. For me, the bottomline is I don't care how far it falls, What will spur me to buy is whether or not it can produce another hit like the RAZR and the StarTAC of yesteryear (Remember that bad boy?). Either way, the stock is at 18 and was in he 7 range pre-RAZR and as low as 15 post RAZR. Bottomline is this... a long term 40% just isn't attractive enough. Let's talk again when the stock hits 15.

In Portfolio: Not just yet
Thinking: GO YHOO, GO YHOO, GO!
Wish Was Public: IKEA (Man, that place is like Disneyland for adults)


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